Brand Concept
A Study in Light
Radiant jewels, stained glass and the movement of reflected light become sculptural silhouettes, vivid colour and intricate detail.
THE COLLECTION
New Arrivals
DURIYA
Crafted to be
Remembered
Unusual textile combinations, bold colour and intricate hand embroidery come together with modern cuts to create one-of-a-kind pieces. Each design is lovingly handmade, carrying the distinct signature of Duriya.
Explore the Craft
FROM THE UAE,WITH A GLOBAL VISION
Founded by Duriya Al Balooshi in November 2024, Duriya was born
from a lifelong passion for design first expressed through pieces for family and friends,
and now realized as a luxury fashion label. Based in the UAE,
Duriya aspires to grow into an international house,
sharing its unique vision with the world.
Our stunning muses
IN THE PRESS
COVER STORY — JAN · MAR 2025
METRO WOMAN
Duriya Al Balooshi was featured in Metro Woman’s
January–March 2025 edition, sharing the story behind Duriya
and her journey as a designer.
The feature highlights her creative vision, passion for fashion,
and the inspiration shaping the emerging luxury label.
THE DEBUT
Brand Booster 2024
Duriya was selected among 30 designers from a lineup of 250 to present the brand to buyers at its November 2024 launch.
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